Spent some time this morning checking out my competitors. My search term was local search marketing. I was surprised how few of my competitors had lead capture form on their web site. I tell my clients that the first thing they ought to do is buy an autoresponder and put a lead cature form on their sight. Then build the list and cultivate that list by providing valuable and/or entertaining emails on a consistent basis.
That list will become an incredible asset in a very short time.