Business leader Dan Kennedy said it best:
“I would never buy-or let a client buy- a business with out a good list of customers’ names AND contact information.
Most business owners mistakenly place high value on the physicality of business: storefront, office, factory, equipment, inventory. But all that is easily replaceable and duplicatable. It’s just stuff.
All the real value is in the customers.
Email marketing enables any business owner to create a customer list for very low cost.