MeFeedia’s ‘State of the Vlogosphere’ research shows that the number of online videos has exploded in the last two years. In 2007 MeFeedia tracked 20,000+ vlogs; now it tracks more than 110,000.
Tracking the trends in online video consumption, MeFeedia reports that in 2009:
- More people are consuming online video content via their mobile phones, with the top three phone platforms being (in order) the iPhone, Android, and BlackBerry.
- Apple’s iPhone was the fastest growing mobile device for watching video and had six times greater video consumption than any other mobile platform – largely driven by the built-in YouTube support of the iPhone.
- 1024×768 was most popular screen resolution (preferred by 40 percent of online video viewers), followed by 1280×800 (20 percent) and 1280×1024 (10 percent).
- Sony’s Playstation 3 was the most popular device for TV viewing, followed by the Nintendo Wii.
- The average watch time for short-form online video was 1:15 minutes and the average for long-form online video was 8:50 minutes.
- People are watching more short-form than long-form video