Archive for Inbound Marketing

Spent some time this morning checking out my competitors. My search term was local search marketing. I was surprised how few of my competitors had lead capture form on their web site. I tell my clients that the first thing they ought to do is buy an autoresponder and put a lead cature form on [...]

This is a superb Powerpoint Presentation on how and WHY to build a profitable email list by a fellow named Jarom Adair.
http://increasemywebsitetraffic.com/website_traffic/tips/email-marketing-that-pays/

5 Step Search Engine Analysis
 
List below a few search terms that potential customers would create when searching the Internet to find your business or service. To create these search terms you must put yourself in the mindset of a serious customer who’s ready to buy and ask yourself: what precise search terms would they plug [...]

Ahhh…content!
Sweet, beautiful, quiet, helpful, entertaining, business building, viral content.
Creating  customer-attracting permanent web properties for your business.
Customers on-the-prowl for information about your market space bumping into one of your web properties and becoming enthralled and enchanted with your offering and, more importantly, your business personna.
Do you want to know a secret? It’s not that difficult to [...]

For hundreds of years (maybe longer), the standard customer acquisition model was based on interruption marketing. In days of old when the medicine came to town, he arrived with drums and hoopla interrupting the townfolk’s daily routine with the good news that he was now here to heal their ills.
Then newspaper ads interrupted our reading. [...]