Dear Professional Business Person:
Do you Tweet?
(Did you just laugh and start to click your mouse to get out of here?)
Before you leave, spend a minute with me to consider something.
The automobile was invented in 1885 by Karl Friedrich Benz. (I’m not an encyclopaedia, I just Googled for that fact)
The first automobile drove down Pennsylvania Avenue [...]
Archive for Inbound Marketing
Your Business Social Media Strategy
How Important Is Keyword Research?
I never said I was the brightest bulb in the Marketing universe.
Ok, maybe that’s self-evident.
But as I work harder and harder to help my clients get more customers, I get smarter. I learn. My marketing weapon arsenal grows. Success (and failures) show my strengths and highlight my weaknesses. With all the whizz-bang [...]
The Dark Side of Email Marketing
When I was growing up my wise mother used to often say “haste makes waste” And then there were other aphorisms with similar sentiment: “patience is a virtue”, ”nothing good happens overnight” etc.
What I’m getting at is that growing a good, responsive email customer list takes time and creativity. I have had a few clients [...]
Google Gives Local Man $2,300 Sale
I have a friend who has a business in the automotive market. He specializes in replacing car engines. It’s called Tucker’s Engine Exchange in Waterbury, CT. He does quite well for himself. Here’s the interesting thing: he does not advertise. He gets more work than he can handle from local garages. He very seldom takes [...]
Online Videos Grow Exponentially
MeFeedia’s ‘State of the Vlogosphere’ research shows that the number of online videos has exploded in the last two years. In 2007 MeFeedia tracked 20,000+ vlogs; now it tracks more than 110,000.
Tracking the trends in online video consumption, MeFeedia reports that in 2009:
More people are consuming online video content via their mobile phones, with the [...]
How Important Is Email Marketing?
Business leader Dan Kennedy said it best:
“I would never buy-or let a client buy- a business with out a good list of customers’ names AND contact information.
Most business owners mistakenly place high value on the physicality of business: storefront, office, factory, equipment, inventory. But all that is easily replaceable and duplicatable. It’s just stuff.
All the real [...]
Limousine Rental In Connecticut Video
I don’t know how often you rent a limo, but if you want a few tips consider these:
1. Rule 1 is don’t hire a Limo Company based on price alone. The lowest cost provider is not necessarily the best. The cheap limo service could send you an old limo with rust. It happened to me. [...]
Email Coupons Work
Emails With In-Store Coupons Get 50 Percent Higher Open Rates
Research by Experian Marketing Services indicates that 80 percent of email campaigns containing online coupons derive 50 percent higher open rates, as well as higher click-through rates, higher transaction-to-click rates and higher transaction rates than non-coupon email campaigns.
Experian’s key findings are that:
Two-thirds of American households use [...]
Regarding My Competitors
Spent some time this morning checking out my competitors. My search term was local search marketing. I was surprised how few of my competitors had lead capture form on their web site. I tell my clients that the first thing they ought to do is buy an autoresponder and put a lead cature form on [...]
Why Build an Email List
This is a superb Powerpoint Presentation on how and WHY to build a profitable email list by a fellow named Jarom Adair.
http://increasemywebsitetraffic.com/website_traffic/tips/email-marketing-that-pays/